Case Studies

Top 100 Consumer Goods Companies 2010
CGT once again ranks the top 100 consumer goods companies by annual revenue. Where does your company rank?
Sony Electronics Hits the Mark
In a time when ROI is perhaps more important than ever, CG companies must ensure that every dollar spent is on target to deliver results. Sony Electronics recently embarked on a marketing resource management project to achieve better visibility and transparency into marketing activities.

VTech Acheives Supply Chain Excellence

Almost a decade ago, VTech pioneered the effective use of a data warehouse that includes demand signals. Here is the story of how this forward-thinking company leveraged its demand signal expertise to become a customer-focused organization that touts supply chain as a core competency.
Vtech Acheives Supply Chain Excellence

Almost a decade ago, VTech pioneered the effective use of a data warehouse that includes demand signals. Here is the story of how this forward-thinking company leveraged its demand signal expertise to become a customer-focused organization that touts supply chain as a core competency.
Tyson Foods Builds a Land of Discovery

When you think of innovative products in the consumer goods industry, chances are that the word "chicken" is not the first thing that comes to mind. Yet, Tyson Foods Inc. has built an unmatched reputation as a pioneer in this protein category throughout its 74-year history. Here, Tyson reveals why it is uniquely positioned to deliver insight-driven innovations ahead of the competition.
Henkel Supports Sustainable Innovation

At Henkel, sustainability and innovation are closely linked based on the belief that the most efficient way to deliver sustainable benefits is through new product design. In an exclusive interview, the maker of Purex, Renuzit and Right Guard reveals how it makes every new product more sustainable than the product it replaces.
2009 Visionaries

CGT is proud to present the most recent crop of consumer goods "Visionaries" -- those industry thought leaders who are shaping the future of their respective companies through leadership, drive, and unprecedented business and technology initiatives even as the economy suffers.
Sara Lee Attains Total Trade Management

In 2006, Sara Lee Corporation embarked on a journey to create a comprehensive trade management strategy for its North American Retail business. In an exclusive interview, Sara Lee executives explain how a now strong foundation for TPM is an impetus for evolving into the next phase of trade management.
Dr Pepper Snapple Achieves a Data Advantage

VP of Category Management Craig Hodnett reveals the beverage giant's business case for deploying a company-wide initiative to integrate downstream data into all of its operations, starting with category management.
Kraft Foods Drives Change

Kraft Foods' SVP Customer Service and Logistics Philippe Lambotte details the company's latest logistics strategy, which, live since late 2007, helps to cut costs, boost customer service and support sustainability.