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Case Studies

  • Continuous Improvement

    Colgate-Polmolive's IT Strategy Supports Enterprise-Wide Initiative
  • Innovation Hat Trick

    Consumers Will Soon Benefit from Reebok's Reinvention of the NHL Uniform
  • Standout SMBs -- August 2007

    A great deal of vision within the consumer goods industry comes from small to mid-size businesses (SMBs). The following profiles highlight select companies that are poised to breakout of the midmarket and reach that $1 billion mark.
  • Hitting it Out of the Park

    Easton-Bell Sports gains common platform to play its way out of the mid-market
  • Visionaries 2007

    Joe Patti, VP, Retail Planning & Category Management, National Retail Sales, talks about the evolution of the shelf at Anheuser-Busch
  • The Beauty of Data

    SoftSheen-Carson, A Division of L'Oral, drives analytic practices through the company
  • M'm! M'm! Better!

    Led by CIO Doreen Wright, it empowers Campbell Soup company's transformation
  • Shopper in the Center

    ConAgra Foods focuses on consumer to gain stronger strategic partnerships with customers
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