Supply Chain

The Carlsberg Group Goes 'GloCal'
The Carlsberg Group introduces a vision for business it calls GloCal, which aims for global efficiency while staying true to its local roots.
La-Z-Boy Names Vice President Strategy and Analytics
In this newly created position, the executive will be responsible for leading a team charged with the ongoing refinement of existing corporate initiatives and the development of additional strategies designed to elevate corporate performance and drive increased sales and profitability.

Why Social Value Matters

By focusing marketing efforts on customers with the greatest social value, retailers and consumer goods manufacturers can generate more bang for their promotional buck.
Pharmavite Names CMO and VP of Operations

The two leaders each bring nearly 20 years of experience within the CPG industry from companies such as Kraft Foods, General Mills, Dole Food Company and Campbells.
Anheuser-Busch Pilots Facebook Mobile Gifting

Anheuser-Busch partners with Gratafy for a pilot campaign on Facebook where consumers can now send friends in select cities a beer with a few taps on their smartphone.
Orchestro Reveals Latest Release of Promotion Execution Management Solution

The company also announces unlimited user pricing, expected to enable both large and mid-sized consumer goods companies to broaden usage of impactful insights across the enterprise.
NECCO Names CEO from Mars, Kraft Foods

The executive has over 15 years of general management experience in the consumer packaged goods industry across confections, beverage, food, and snacks.
Selling DTC: How PIM Helps CG Manufacturers Prepare For New Sales Frontier

For brand manufacturers, the launch of direct-to-consumer (D2C) sales channels is critical to staying competitive and represents an unprecedented opportunity to build a direct relationship with its customers.
Mondelez Releases First Well-Being Progress Report

The report details important steps Mondelez International has made to meet key well-being metrics in the areas of mindful snacking, sustainability, communities and safety.
3 Social Media Trends in the Consumer Marketplace

Mintel identifies and highlights three new trends in online consumer marketplace behavior this quarter that are helping shape the social media landscape.

The Carlsberg Group Goes 'GloCal'

La-Z-Boy Names Vice President Strategy and Analytics

Why Social Value Matters

Pharmavite Names CMO and VP of Operations

Anheuser-Busch Pilots Facebook Mobile Gifting

Orchestro Reveals Latest Release of Promotion Execution Management Solution

NECCO Names CEO from Mars, Kraft Foods

Selling DTC: How PIM Helps CG Manufacturers Prepare For New Sales Frontier

Mondelez Releases First Well-Being Progress Report

3 Social Media Trends in the Consumer Marketplace

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