Supply Chain

Downstream Data Sharing: What's Your Status?
In 2010, a breakthrough new report proved that downstream data is a key initiative for consumer goods companies and retailers alike. This year, CGT is polling both trading partners again to determine how much headway has been made in data sharing strategies.
WONKA Taps YouTube
WONKA launches its first branded 360-degree interactive video in United States with a new WONKA YouTube channel.

The Biggest Billionaires in Food and Beverage

2010 marked the third consecutive year that chief executives of the 500 biggest companies in the United States took a reduction in total compensation. By comparison, this year's Forbes.com list of The Worlds Billionaires broke records in size (1,210 billionaires) and total net worth ($4.5 trillion). Find out which food and beverage billionaires topped this list.
P&G Offers Virtual Beauty

The new multi-branded application is expected to enhance beauty regimen and purchase experience.
Doritos Gets Face Time in Brazil

Paulo-based LiveAD partners with New York-based Night Agency to create a social storytelling Facebook campaign for global CPG brand.
Nestle PetCare Leverages Mobile CRM

StayinFront provides Nestle Purina PetCare with mobile support for in-field retail execution.
PERT Plus Fans Elect MiLB Stars

Fans across the country are invited to participate in the selection of the first generation of PERT Plus MiLB Stars.
Post Foods Improves Shopper Experience

Post Foods improves consumers experiences in the cereal aisle by utilizing technology from Affinnova.
Campbell Invests $30M in Brand Innovation

The investment reflects Campbell's efforts to further increase the rate of innovation across its Baking and Snacking portfolio, the company's second-largest reporting segment, which includes both its Pepperidge Farm unit and Arnott's in Asia Pacific.
Yuengling Integrates ERP Software

D.G. Yuengling & Son, Inc., has licensed the DEACOM Enterprise Resource Planning Software System to integrate its three facilities.