1-800-FLOWERS.COM Adds E-Commerce Platform
1-800-FLOWERS.COM Inc. selects IBM to provide its new e-commerce platform. Based on IBM WebSphere Commerce, the platform aims to help 1-800-FLOWERS.COM reduce its paper catalog footprint and build its online business by delivering a rich, one-stop resource for customers to purchase flowers, gourmet foods and gifts.
"We went from Web 0.5 to Web 2.0 in just nine months and we could not have made that happen without the support of our IBM Global Business Services team," says Steve Bozzo, chief information office for 1-800-FLOWERS.COM. "I am particularly impressed with our new one-page checkout system that offers our customers an unparalleled buying experience."
The company launched its first brand on the new platform, The Popcorn Factory (www.thepopcornfactory.com) in November and has seen its conversion rate rise and customer experience feedback improve. The conversion rate metric tracks the number of site visitors who make a purchase. Using knowledge gained from this first rollout, 1-800-FLOWERS.COM plans to transition most of its 14 brands to the new platform over the coming few years.
"We went from Web 0.5 to Web 2.0 in just nine months and we could not have made that happen without the support of our IBM Global Business Services team," says Steve Bozzo, chief information office for 1-800-FLOWERS.COM. "I am particularly impressed with our new one-page checkout system that offers our customers an unparalleled buying experience."
The company launched its first brand on the new platform, The Popcorn Factory (www.thepopcornfactory.com) in November and has seen its conversion rate rise and customer experience feedback improve. The conversion rate metric tracks the number of site visitors who make a purchase. Using knowledge gained from this first rollout, 1-800-FLOWERS.COM plans to transition most of its 14 brands to the new platform over the coming few years.