Artificial Intelligence

Worldwide spending on the technology is set to increase drastically this year — by 76.4% compared to 2024, totaling $644 billion, according to Gartner.

While advancements in consumer insights have provided CPG brands and retailers with a looking glass of the drivers behind shopper behavior and trends, the image can be sharpened and personalized using merchandising tactics that fuse data and AI to truly embrace the why, the how, the when — and even the will do — of consumer actions and motivation.

Fabletics is seeing the benefits following a 2023 implementation of AI-enabled automation in its customer relationship management processes.

The manufacturer of power tool and household appliance brands such as Black+Decker, Stanley, and Dewalt is investing in improved data processes within its product content operations.

These are the top trends in supply chain technology for 2025, some of which we’re seeing play out in consumer goods already.

Unilever is using digital twin and AI technologies to optimize its product shoots and reduce duplicative efforts by creating a “single digital truth for product images.”

Home and commercial fitness company Echelon is elevating its members’ experience through a personalized, generative-AI powered platform called Echelon Intelligence.

See how the prestige beauty giant is integrating Adobe's technology to enhance efficiency as well as modernize and accelerate campaign execution.