Artificial Intelligence

Building off the recent The Next Big Thing: Consumer Experiences report, this conversation with Nicole France, chief evangelist at Contentful, sheds light on the role artificial intelligence is playing in shaping the future of customer experience within consumer goods and the obstacles encountered when trying to achieve personalization at scale

Learn about the potential for technological advancement in customer experiences, from synthetic personas to virtual influencers, and the emerging strategies that allow CPGs to meet their customers where they want to be.

Discover how brands are enhancing in-store execution, embracing emerging trends like AI image recognition, and leveraging data to drive sales.

Agentic AI-driven automations are set to disrupt CPG business operations, further reducing manual efforts by relying more on AI agents and cutting back on human validation. Get details from Tapestry and PepsiCo executives.

Retail and CPG executives expect to expand their use of AI throughout all areas of their business next year, according to a global study from the IBM Institute of Business Value, Embedding AI in Your Brand’s DNA, which reports spending on the technology outside of IT operations could increase by 52%.

The company sought a solution to support its sustainability goals and navigate a complex regulatory environment. Get the details.

Southern Glazer’s Wine & Spirits is taking steps to evolve its Proof B2B e-commerce platform into a comprehensive destination for retailers.

Jens Taylor, senior director of software engineering and strategy at The Hershey Company, joins the “Maximizing AI Success: Proving ROI and Securing Buy-In for High-Stakes Investments” panel discussion at Analytics Unite this April. Register today.