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Unilever has acquired Wild, a digitally native personal care brand that launched in the UK in 2020 and is distributed through direct-to-consumer, digital commerce, and retail channels in the UK, Europe, and the U.S.

In this fireside chat, CGT spoke with Venkat Venkatraman, professor at Boston University, and Ed Van Siclen, VP of strategy for Veeva’s consumer products division, about the benefits and opportunities around generative AI to enhance enterprise-wide functional intelligence.

Worldwide spending on the technology is set to increase drastically this year — by 76.4% compared to 2024, totaling $644 billion, according to Gartner.

We’re excited to recognize those who are demonstrating exemplary leadership in applying data-driven strategies to gain competitive advantages, elevate brand performance, and deliver outstanding customer experiences.

The company is currently in beta testing with consumers, through which it garners insights from real-world use around the end-to-end product experience, including unboxing, brewing performance, taste, and aroma.

While advancements in consumer insights have provided CPG brands and retailers with a looking glass of the drivers behind shopper behavior and trends, the image can be sharpened and personalized using merchandising tactics that fuse data and AI to truly embrace the why, the how, the when — and even the will do — of consumer actions and motivation.

Fabletics is seeing the benefits following a 2023 implementation of AI-enabled automation in its customer relationship management processes.

The manufacturer of power tool and household appliance brands such as Black+Decker, Stanley, and Dewalt is investing in improved data processes within its product content operations.