2007 Sales and Marketing Report
6/15/2007
Consumer products (CP) manufacturers are in a battle for the brand. Private label is escalating, categories are more confused and harder to manage, and increasingly, retailers have more shopper insight data than the consumer manufacturer. It is clear that consumer products manufacturers must redefine processes quickly to better serve the shopper at the shelf.
However, this requires a major change of front office processes and technologies. This survey conducted jointly between AMR Research and Consumer Goods Technology yields important insights for leaders of sales, marketing and information technology.