2010 Top 100: Tobacco

More than in any other industry, tobacco companies must constantly evolve growth strategies to cater to ever-changing legislation, restrictions and consumer attitudes for their controversial product offering. That's why Reynolds American President and CEO Susan Ivey is expanding the company beyond just cigarettes, pushing smoke-free tobacco products like flavored, dissolvable strips that are more discreet and appeal to women. As part of that strategy, Reynolds American recently acquired Swedish company Niconovum AB, which makes gums and sprays under the Zonnic brand name that, ironically, could help customers quit smoking.