2011 Top 100: Health and Beauty Aids
Shiseido Company Limited
It’s continuous improvement year at Japanese cosmetics company Shiseido. In April 2011, it introduced a new system, called “mirror” for gathering and utilizing consumer feedback. The company is also transforming its business model to maximize contact points with new customers by linked value-added oriented web marketing while taking full advantage of its actual store network. And as part of a concerted effort to further integrate digital and social media into its marketing mix, Shiseido launched an e-commerce sales pipeline in the United States.
Alberto Culver Company
You won’t find Alberto Culver Company on this list next year as it was acquired by Unilever in 2010. For Unilever, the acquisition secures a No. 1 position in hair conditioning worldwide as well as No. 2 in shampoo and No. 3 in hair styling. To eliminate antitrust concerns raised by the US Department of Justice, Unilever divested Alberto Culver’s Rave brand globally and the Alberto VO5 brand in the United States and Puerto Rico. More recently, Unilever announced plans to sell its Culver Specialty Brands division, which includes Mrs. Dash and Static Guard in the Unites States and Canada.
It’s continuous improvement year at Japanese cosmetics company Shiseido. In April 2011, it introduced a new system, called “mirror” for gathering and utilizing consumer feedback. The company is also transforming its business model to maximize contact points with new customers by linked value-added oriented web marketing while taking full advantage of its actual store network. And as part of a concerted effort to further integrate digital and social media into its marketing mix, Shiseido launched an e-commerce sales pipeline in the United States.
Alberto Culver Company
You won’t find Alberto Culver Company on this list next year as it was acquired by Unilever in 2010. For Unilever, the acquisition secures a No. 1 position in hair conditioning worldwide as well as No. 2 in shampoo and No. 3 in hair styling. To eliminate antitrust concerns raised by the US Department of Justice, Unilever divested Alberto Culver’s Rave brand globally and the Alberto VO5 brand in the United States and Puerto Rico. More recently, Unilever announced plans to sell its Culver Specialty Brands division, which includes Mrs. Dash and Static Guard in the Unites States and Canada.