2015 Sales & Marketing Report

Organizations are continually adapting how they engage with consumers and serve their retail customers. In its sixth year CGT and IDC Manufacturing Insights take a look at the many changes that have occurred since 2010 — the first year this report was produced — not only because of changing consumer expectations and customer engagement, but also more tech-enabled interactions and capabilities. Join the conversation about some of the most discussed sales and marketing challenges and how consumer goods companies apply technology in their organizations for business value.