2015 Shopper Marketing Effie Winners
Effie Worldwide and the Path to Purchase Institute celebrated the winners of the 2015 Shopper Marketing Effie Awards on March 17 at the Shopper Marketing Summit. Thirteen campaigns received gold, silver or bronze awards after being judged best in class by several juries of marketing executives. We present summaries of the winning campaigns in the following case studies:
- Milk-Bone Brushing Chews Shopper Marketing Launch Campaign
- Coca-Cola Share It Forward
- "My Black is Beautiful" Ambassador Search
- Rock Your CoverGirl
- Made with American Jobs
- Swaddlers for the Life of Your Baby
- The Official Pizza of the Grill
- Kraft Food Hacks
- The Big Win
- P&G Best of Beauty 2014
Other Award Winners
PROGRAM: We Got U at Walmart
- Manufacturer: Kimberly-Clark
- BRAND: U by Kotex
- Lead Agency: Geometry Global
- Award: Bronze, Single-Retailer Rollout
PROGRAM: Break Up with Bounty
- Manufacturer: Kimberly-Clark
- BRAND: Viva Vantage
- Lead Agency: Geometry Global; TRISECT
- Contributors: VML; Mindshare; Ketchum
- Award: Silver, Awareness/Trial
PROGRAM: Gain Flings Launch
- Manufacturer: Procter & Gamble
- Lead Agency: The Integer Group
- Award: Bronze, Awareness/Trial