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Consumer Insights

Oh baby, parenting can be overwhelming. So can marketing to parents. The relationship between brands and the parenting audience is fundamentally changing, but your marketing and brand messaging may not have caught up yet. Parents, especially Gen Z and young Millennials, expect more from brands — more understanding of the realities of parenting today and more focus on the importance of well-being.

We’ve got you. Download our report and get insights from more than 6,500 new and expecting parents.

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