7 Most Powerful Consumer Goods Brands

Each year, Tenet Partners analyzes the data in the CoreBrand Index (CBI) to determine the "Top 100 Most Powerful Brands" list based on high awareness and positive brand perceptions. This year marks the ninth consecutive year the marketing agency has been publishing its findings.

To make it to the list, all ranked companies must be tracked by the CBI  and publicly traded in the U.S. for 5-plus years, as well as be a corporate brand.

While Tenet includes many industries, the top two brands on this year's list are CG companies. Coca-Cola landed the number one spot as the Most Powerful Brand of 2016, with Hershey right behind it at number two. 

Here we look at the top most powerful consumer goods brands that made the list in each of the seven CG catagories that were included. The entire list can be viewed for free here.

7 Most Powerful CG Brands 

Apparel, Shoes
Ralph Lauren: Tenet BrandPowerRank: 66

Athletic
Nike: Tenet BrandPowerRank: 34

Beverages
Coca-Cola: Tenet BrandPowerRank: 1

Electronics
General Electric: Tenet BrandPowerRank: 18

Food
Hershey: Tenet BrandPowerRank: 2

Home Appliances
Whirlpool: Tenet BrandPowerRank: 30

Household
Colgate-Palmolive: Tenet BrandPowerRank: 17