AB InBev Expands Sales & Marketing Solution
Anheuser-Busch InBev is expanding its use of the CAS AG customer management and mobility solution, and in doing so is confirming CAS as its strategic technology partner to support its Standard Commercial Processes.
CAS and AB InBev have been working together since 2006, and the CAS solution is currently deployed in a number of the company's markets such as The Netherlands, Russia and Canada. AB InBev aims to drive best practice business processes and efficiencies across its go-to-market operations, and is supporting an applications rationalization strategy.
"We are using the CAS application to support both field and headquarter activities," says Paulo De Sousa, director for Global IS Sales Project Delivery. "CAS' ability to support both modern and emerging markets with a single, flexible, mobility platform that can be deployed on laptops, tablets, PDA and smart phones, made them a natural choice for our sales processes."