Accenture and SAP Form TPM Partnership
Accenture and SAP AG introduce an enhanced offering focused on aiding consumer products companies in their efforts to improve substantially the return on their trade promotion investments. The offering combines Accenture's industry and business process knowledge with the SAP Trade Promotion Management application, which Accenture helped to develop drawing on its systems integration capability.
As part of the offering, Accenture will leverage SAP Trade Promotion Management, a component of the latest version of the SAP Customer Relationship Management (SAP CRM) application. The full integration with SAP solutions, including the back-office finance and supply chain systems, creates an offering that is expected to aid companies in developing seamless links between trade promotion management and the business functions, whose data supports effective decision making.
As part of the offering, Accenture will leverage SAP Trade Promotion Management, a component of the latest version of the SAP Customer Relationship Management (SAP CRM) application. The full integration with SAP solutions, including the back-office finance and supply chain systems, creates an offering that is expected to aid companies in developing seamless links between trade promotion management and the business functions, whose data supports effective decision making.