Achieve a Future-Proof E-Commerce Platform

With today’s rapidly evolving technologies, upgrading or replacing an e-commerce platform is a common strategic imperative, and a means to establish and maintain competitive advantage in the face of changing customer expectations. Re-platforming can be as straightforward as a routine upgrade of an existing system or as complex as a total replacement. Here are four critical questions CG companies must answer before embarking on an e-commerce re-platforming initiative.