Adesso Hires VP of TPE Solutions

Adesso, a provider of trade promotion management solutions for small to midsize (SMB) consumer packaged goods (CPG) manufacturers, announces the hiring of Glenn Carlson as vice president of  Trade Promotion Effectiveness (TPE) Solutions. Carlson’s role encompass both Adesso’s Trade Promotion Management (TPM) solution, as well as, the various trade analysis functions and outsource offerings that improve trade promotion effectiveness and increase trade spending ROI for SMB CPG manufacturers. Carlson has a versatile background ranging from retail to manufacturer to various solution providers. This includes financial reporting and merchandising at Pathmark, Category Development at The Minute Maid Company, and numerous analysis and client development roles at Spectra, KSS, MEI, DemandTec and IBM. 

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