AFS Expands Trade Spend Management Offerings

AFS Technologies announces the acquisitions of Synectics Group Inc. and Answers Systems.

 

AFS has focused on providing connected solutions to manufacturers, brokers, distributors and operators. The acquisitions of Answers and Synectics are expected to improve the management of trade promotions and claims and enable AFS to effectively service retail and food service CPG customers.

 

The two acquisitions will be managed by Tim Vollman, GM of the Manufacturing division. Discovery analytics, a BI tool for the food and beverage industry, and Promo Assist, the TPM solution for Food Service, form the current base for Profit Optimization Suite. Vollman believes that these two acquisitions will round AFS’ offering in terms of functionality and allow it to service the food retail segment.