Alberto Culver Seeks Trade Promotion Efficacy
Alberto Culver Company, a manufacturer and marketer of beauty care products, selects Infosys Technologies to bolster its trade promotion effectiveness. Together, they will pilot evaluation of advanced category analytics to help improve pricing, promotions and category management decisions.
"Changing channel dynamics and consumer behavior have made effective management of marketing and promotional spend more important than ever. Our partnership with Infosys, beginning with the pilot program of Infosys' platform, aims to improve the effectiveness of our overall promotion planning and execution process, and ultimately enhance promotional returns and sales growth," says Tony Bender, vice president and CIO, Alberto Culver Company.
Upon successful completion of the pilot, Infosys will provide Alberto Culver with the category analytics solution and will roll out the platform in phases.
"Changing channel dynamics and consumer behavior have made effective management of marketing and promotional spend more important than ever. Our partnership with Infosys, beginning with the pilot program of Infosys' platform, aims to improve the effectiveness of our overall promotion planning and execution process, and ultimately enhance promotional returns and sales growth," says Tony Bender, vice president and CIO, Alberto Culver Company.
Upon successful completion of the pilot, Infosys will provide Alberto Culver with the category analytics solution and will roll out the platform in phases.