Alice.com Launches E-Commerce Platform for CPG
Alice.com announces that it is launching an e-commerce platform that enables Consumer Packaged Goods (CPG) manufacturers to create branded storefronts at their own web properties in order to drive incremental revenue and deliver a "learning lab" of consumer data and insights.
"Manufacturer direct-to-consumer sales is a growing trend online," says Brian Wiegand, co-founder and CEO of Alice.com. "But to date, there hasn't been a workable eCommerce option for CPG manufacturers because consumers aren't willing to shop across dozens of different manufacturer sites in order to fill their shopping basket. That's why we are so excited to offer up this innovative solution that finally allows manufacturers to work together to sell to the mainstream shopper online."
The Alice.com platform is an e-commerce solution that allows manufacturers to create storefronts that are fully customized in their own branded look and feel, yet share the Alice.com checkout and fulfillment process. This shared experience is expected to enable manufacturers to sell direct in a completely new way -- one that allows consumers to purchase from multiple CPG manufacturers in a single shopping trip and receive one box of bundled goods direct to their door with free shipping.
By selecting the Alice solution, manufacturers also have access to a suite of interactive marketing opportunities and a set of consumer data that helps them to better understand their customer, develop new products and build their brand.
"Manufacturer direct-to-consumer sales is a growing trend online," says Brian Wiegand, co-founder and CEO of Alice.com. "But to date, there hasn't been a workable eCommerce option for CPG manufacturers because consumers aren't willing to shop across dozens of different manufacturer sites in order to fill their shopping basket. That's why we are so excited to offer up this innovative solution that finally allows manufacturers to work together to sell to the mainstream shopper online."
The Alice.com platform is an e-commerce solution that allows manufacturers to create storefronts that are fully customized in their own branded look and feel, yet share the Alice.com checkout and fulfillment process. This shared experience is expected to enable manufacturers to sell direct in a completely new way -- one that allows consumers to purchase from multiple CPG manufacturers in a single shopping trip and receive one box of bundled goods direct to their door with free shipping.
By selecting the Alice solution, manufacturers also have access to a suite of interactive marketing opportunities and a set of consumer data that helps them to better understand their customer, develop new products and build their brand.