Anheuser-Busch Announces New Subsidiary
Anheuser-Busch establishes a subsidiary called 9th Street Beverages LLC to expand the company's non-alcohol business, which includes brands such as 180 Energy, BORBA Skin Balance Water, Icelandic Glacial and Monster. The new subsidiary will focus on reaching consumers of energy drinks, high-end waters and other non-alcohol specialty beverages.
"With the success of our non-alcohol portfolio and opportunities to continue the momentum, we felt the time was right to bring further focus to this segment of our business," says David English, vice president and general manager, 9th Street Beverages, who noted that sales performance for the non-alcohol portfolio is up 77 percent this year. "We have a great strategy and with the addition of a dedicated sales team, we're excited about the future."
The name "9th Street Beverages" is a reflection of the subsidiary's and Anheuser-Busch's location in St. Louis. It's also a name that connects with the Anheuser-Busch family of wholesalers, many of which will be selling the non-alcohol portfolio in cities nationwide.
"With the success of our non-alcohol portfolio and opportunities to continue the momentum, we felt the time was right to bring further focus to this segment of our business," says David English, vice president and general manager, 9th Street Beverages, who noted that sales performance for the non-alcohol portfolio is up 77 percent this year. "We have a great strategy and with the addition of a dedicated sales team, we're excited about the future."
The name "9th Street Beverages" is a reflection of the subsidiary's and Anheuser-Busch's location in St. Louis. It's also a name that connects with the Anheuser-Busch family of wholesalers, many of which will be selling the non-alcohol portfolio in cities nationwide.