Anheuser-Busch Buys Rolling Rock for $82 Million
Anheuser-Busch purchased the Rolling Rock brands and recipes from InBev USA, the U.S. subsidiary of Belgian-based InBev, for $82 million. Anheuser-Busch will work with the existing Rolling Rock wholesaler network and Anheuser-Busch wholesalers to define plans for the future. Brewing of Rolling Rock and Rock Green Light will commence in August using the brands' same recipes. Internationally, Rolling Rock will continue to be sold in the United Kingdom and Ireland.
"We have an ideal opportunity to grow this historic brand," says August A. Busch IV, president of Anheuser-Busch Inc. "Acquiring Rolling Rock enables us to reach a new audience and to continue building our broad portfolio of products that meet the wide-ranging needs of consumers."
"We have an ideal opportunity to grow this historic brand," says August A. Busch IV, president of Anheuser-Busch Inc. "Acquiring Rolling Rock enables us to reach a new audience and to continue building our broad portfolio of products that meet the wide-ranging needs of consumers."