Anheuser-Busch Extends Successful '180' Energy Drink Line

Anheuser-Busch introduces 180 Red with Goji -- a new energy drink with a refreshing, slightly sweet cherry taste balanced with subtle tartness. Deep in the unpopulated regions of Tibet grows one of the world's most nutritionally rich fruits thought to increase energy and stimulate rejuvenation. Known as the Goji (pronounced go-gee) berry, this small, red superfood has one of the highest antioxidant levels of any fruit and is capturing the attention of food and drink enthusiasts worldwide. "Anheuser-Busch is the first major beverage company to launch an energy drink made with the exotic Goji berry," says Andy Goeler; vice president; Imports, Crafts and Specialty; Anheuser-Busch. "Not only does this give 180 Red its unique attributes, it also gives adults a great-tasting energy drink they can enjoy during active events or socially with friends. This unique combination will appeal to people who live a healthy lifestyle but don't want to sacrifice taste." This new beverage joins two new 180 flavors: 180 Blue Low-Calorie and 180 Sugar-Free Orange Citrus Blast are extensions of popular existing 180 flavors and are ideal for adults who regularly use low-calorie and sugar-free products.