Annabelle Candy Supports National Expansion with ERP Implementation
Annabelle Candy Company exemplifies the Great American Success Story. The company began operations some 62 years ago when a Russian immigrant began making candy bars in his San Francisco kitchen, selling the bars outside local movie theatres. Demand for the tasty bars grew, forcing the immigrant to move operations to a factory. Today, the company named for the immigrant’s daughter, Annabelle, operates a pristine factory in the San Francisco East Bay City of Hayward, Calif. The company produces such renowned brand bars as Rocky Road, Abba Zaba and Big Hunk and is set to expand distribution activities from exclusively West Coast to all of the United States.
In order to facilitate growth and comply with FDA rules, 16 years ago the company realized the need to computerize, abandoning the manual tracking of inventories and accounting operations. After an extensive search, the company selected SYSPRO Enterprise Resource Planning software (ERP), due, in part to SYSPRO’s outstanding reputation with food manufacturers and distributors.
Today, with SYSPRO Cash Book, Annabelle can optimize cash management with system-wide bank reconciliation information on cash inflows and outflows. By providing complete enterprise-wide financial recording, analysis and reporting from all aspects of the business, SYSPRO General Ledger gives Annabelle a real-time view of corporate performance. Annabelle controls inventories and optimizes stock levels via SYSPRO Purchase Orders module, which also lets the company monitor quality, lead times and costs of purchases in addition to providing comprehensive supplier performance analysis.
With sales activity data from the SYSPRO Sales Analysis module, Annabelle gains a total picture of sales performance as well as sales profitability and sales forecasting. SYSPRO Sales Orders enables Annabelle to enhance customer service through fast, efficient order processing and accurate, timely order fulfillment, while maximizing sales through instant access to information about stock availability, prices and possible substitutions. SYSPRO Bill of Materials also facilitates an accurate expected cost against which to track actual production costs. The complete bill forms the basis for material and capacity planning, shop floor control and costing.
President and CEO Susan Karl and Vice President of Finance Shelly Craft have attributed much of the company’s rapid growth to the ERP implementation. In fact, the company’s rapid growth in the Western United States is now encouraging the company to expand marketing efforts nationally.
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In order to facilitate growth and comply with FDA rules, 16 years ago the company realized the need to computerize, abandoning the manual tracking of inventories and accounting operations. After an extensive search, the company selected SYSPRO Enterprise Resource Planning software (ERP), due, in part to SYSPRO’s outstanding reputation with food manufacturers and distributors.
Today, with SYSPRO Cash Book, Annabelle can optimize cash management with system-wide bank reconciliation information on cash inflows and outflows. By providing complete enterprise-wide financial recording, analysis and reporting from all aspects of the business, SYSPRO General Ledger gives Annabelle a real-time view of corporate performance. Annabelle controls inventories and optimizes stock levels via SYSPRO Purchase Orders module, which also lets the company monitor quality, lead times and costs of purchases in addition to providing comprehensive supplier performance analysis.
With sales activity data from the SYSPRO Sales Analysis module, Annabelle gains a total picture of sales performance as well as sales profitability and sales forecasting. SYSPRO Sales Orders enables Annabelle to enhance customer service through fast, efficient order processing and accurate, timely order fulfillment, while maximizing sales through instant access to information about stock availability, prices and possible substitutions. SYSPRO Bill of Materials also facilitates an accurate expected cost against which to track actual production costs. The complete bill forms the basis for material and capacity planning, shop floor control and costing.
Finally, SYSPRO Electronic Data Interchange enables Annabelle to speed the turnaround of orders, while SYSPRO B2B Trading enables Annabelle to gather and consolidate data from the various Annabelle warehouses.
President and CEO Susan Karl and Vice President of Finance Shelly Craft have attributed much of the company’s rapid growth to the ERP implementation. In fact, the company’s rapid growth in the Western United States is now encouraging the company to expand marketing efforts nationally.
Karl and Craft are proud of their choice in software and can relate the operational improvements the company has realized since the software’s implementation. According to Craft, “The results [using SYSPRO software] have far exceeded our expectations.”
Click here for a video on Annabelle Candy’s success utilizing SYSPRO ERP.
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