Are you Embracing Big Data?

Just as the emergence of the Internet proved highly disruptive for the consumer products industry during the 1990s, Big Data promises to do the same in the decade ahead — with the potential for a new digital divide to emerge between those who adapt and those who fail to do so. This report from The Economist focuses on the key challenges facing consumer products companies today when it comes to Big Data initiatives: people and skills; process and organizational structure; and cultural changes.