AT&T Offers New App for CG Industry

AT&T announces an industry-specific mobile enterprise application for the consumer goods industry. AT&T MEAP -- Merchandising for the Consumer Goods Industry -- aims to help field operations by providing merchandisers with real-time access to critical data. With this mobile business application, employees can expect to capture and update information while in the field, providing management with insight into operational criteria such as distribution, pricing, competitor activity and items out of stock. AT&T will host and manage the application, providing enterprise users on-demand access to the application and reducing enterprise costs. Key benefits can include increased worker productivity by reducing administration and down-time, improved customer service, and the ability to accelerate the invoicing process and shorten billing cycles.