Avoiding 7 Costly Trade Promotion Mistakes

Nielsen has identified seven of the biggest trade mistakes to avoid, based on thousands of price and promotion studies conducted for clients around the world. Download this e-book from Nielsen to learn:

—Seven avoidable trade promo pitfalls.
—What metrics to use — and why.
—How to enable sales teams to make effective decisions.
—How to pick the right analytics tools to optimize for profit.