Bacardi Extends DISARONNO Agreement

Bacardi U.S.A. Inc., a privately held spirits and wine company in the United States, renews its contract with Illva Saronno S.p.A. for U.S. distribution rights to DISARONNO Originale, the "World's Favorite Italian Liqueur." Bacardi first secured DISARONNO distribution rights in 1998m and since that time, the DISARONNO brand has grown in the United States. "Bacardi U.S.A. is now in its tenth year importing DISARONNO into the United States and it's fitting we celebrate this anniversary by extending our partnership," says John Esposito, Bacardi U.S.A. president and CEO. "The cordials and liqueur category is one that continues to grow, making DISARONNO an important part of our premium portfolio. Through our continued investment, we look forward to growing this legendary brand yet further."