Bayer Division Streamlines Category Management
Bayer Sante Familiale, the French operational division of Bayer Consumer Care, selects JDA Space Planning to help streamline the execution of its prescription and over-the-counter category plans, optimize store-specific item assortment, maximize profits as well as extend customer loyalty by precisely placing the right products in the right positions at the right time.
"We needed a centralized set-up and production of planograms specific to each pharmacy. It was necessary to supplant our current in-house system with an optimized merchandising solution to more effectively produce and maintain planograms for Bayer's portfolio of products that include such well-known brands as Bayer Rennie, Aspro, Laroscorbine Aspirin and Alka-Seltzer," explains Karine Marcetteau, trade marketing manager, Bayer Sante Familiale. "We researched solutions from a variety of software vendors and determined that JDA Space Planning would provide the unsurpassed visual reality for three-dimensional merchandising displays that we required as well as the best return on investment."
JDA Space Planning is expected to enable the healthcare products company to leverage advanced analytical capabilities and establish best-practice business processes to ensure sufficient consumer demand for Bayer's portfolio of product categories that include analgesics, cough and cold, and nutritionals, along with other profitable high-growth brands.
"We needed a centralized set-up and production of planograms specific to each pharmacy. It was necessary to supplant our current in-house system with an optimized merchandising solution to more effectively produce and maintain planograms for Bayer's portfolio of products that include such well-known brands as Bayer Rennie, Aspro, Laroscorbine Aspirin and Alka-Seltzer," explains Karine Marcetteau, trade marketing manager, Bayer Sante Familiale. "We researched solutions from a variety of software vendors and determined that JDA Space Planning would provide the unsurpassed visual reality for three-dimensional merchandising displays that we required as well as the best return on investment."
JDA Space Planning is expected to enable the healthcare products company to leverage advanced analytical capabilities and establish best-practice business processes to ensure sufficient consumer demand for Bayer's portfolio of product categories that include analgesics, cough and cold, and nutritionals, along with other profitable high-growth brands.