Beech-Nut Selects New TPO Tool

Baby food manufacturer Beech-Nut Nutrition Corp. has selected T-Pro Solutions' trade promotion optimization solution, the companies announced recently.

“We are ready to move our revenue management strategy to the next level by breaking down data silos and focusing on better post-event analytics and planning optimization," said Bob Little, director of sales planning and strategy at Beech-Nut. "T-Pro was the right partner for us with their extensive CPG experience and a solution that our people will be able to use immediately to create lasting results.”

After careful consideration, Beech-Nut chose the T-Pro Optimum solution as a single, user-friendly promotion and pricing intelligence center that will allow the company to evaluate post-promotion results in real time and predictively plan to generate optimal business outcomes for itself and its retail trading partners. The insights gained from these capabilities will help the organization improve trade spend productivity and effectiveness.

T-Pro Solutions touts the T-Pro Optimum tool as "the first ever predictive planning software to utilize future baseline planning, rather than focusing on the past."

Founded in 1931 and headquartered in Amsterdam, New York, Beech-Nut is the number two baby food brand in the U.S. It is a subsidiary of Hero AG, Lenzburg, Switzerland, a global leader in consumer goods and infant feeding.