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Beiersdorf Leverages Downstream Data across Retailers

Beiersdorf North America, a subsidiary of Beiersdorf AG, selects applications from Retail Solutions Inc. to leverage downstream data across retailers in the drug channel.
 
"We chose Retail Solutions because they have a good understanding of how to turn customer specific data into actionable and value-creating insights," say Bill Graham, vice president of Sales, Beiersdorf North America. "Beiersdorf has a number of years experience working with downstream data and Retail Solutions displayed all the competencies we were looking for: a user-friendly solution, a clear understanding of the industry's best practices, the support model to help implement those best practices in our organization and importantly, the right value-centric approach."
 
Beiersdorf and Retail Solutions jointly identified the core priorities of the project. These priorities include: 
-- Reducing out-of-stocks while keeping inventory levels under tight control
-- Increasing forecasting accuracy down to the store level and driving an effective shipment allocation strategy to improve promotional effectiveness (ensuring right quantities in right stores)
--Leveraging the data to help our customers drive greater category growth
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