BIC Selects SIS Group International as U.S. Representative of Cello Products

BIC, a stationery, lighters, shavers and promotional products company, completed its acquisition of Cello Pens, India's largest manufacturer and distributor of writing instruments, in December 2015.  BIC and Cello  announce that effective immediately, SIS Group International has been selected as the representative of Cello Pens branded and private-label products in the United States. SIS Group International will work directly with Cello India to manage all levels of the product supply chain in the U.S. Earlier this year, Cello India ended its distribution and representation arrangements with Cello North America.

Founded in 1995, Cello is one of the most recognized consumer brands in India, and is also popular in Africa, the Middle East and Asia, with seven ISO 9001 factories in India.