Big Data Adoption

Big data is all the rage these days, yet the hype has caused a lot of confusion about what can be accomplished and how to go about it. This is particularly true for the consumer goods industry where many companies already have sophisticated analytics programs in place that often include multiple data types, from internal transactional data to downstream retailer data and more. This month, CGT partners with CenturyLink Technology Solutions (formerly Savvis) to take a look at what big data really means in our industry and how data-related initiatives are coming together under a big data umbrella.