Billabong Reinforces Omnichannel Strategy

Billabong International Ltd selects NetSuite SuiteCommerce to help transform customer interaction with its brands through the implementation of a new global omnichannel platform.

NetSuite's SuiteCommerce platform will be progressively rolled out across the action sports company to provide a true omnichannel experience across its wholesale, retail and e-commerce operations.

Billabong CEO Neil Fiske, says, "Creating a true omnichannel experience is one of the seven strategic pillars in our transformation strategy. We have high expectations of potential strategic partners in line with our approach of undertaking major structural changes once and doing them right. We look forward to working with NetSuite to build an industry leading global platform that creates a seamless customer experience across all of our channels, including wholesale."

SuiteCommerce will provide a unified, real-time technology platform expecting to enable Billabong International to:

    -Ensure a constant real-time flow of customer, order and inventory  information across all of its sales channels, dramatically improving engagement with online shoppers, retail operations and wholesale partners.
    -Provide wholesale partners, both large and small, with their own password protected site to efficiently make purchases, review order history and account details, speed repeat purchasing and manage payments and credits. They will also be able to access and download key content, assets, videos and marketing collateral.
    -Monitor and manage each of its branded global websites from one single platform that can support up to 190 currencies, 19 languages, and multi-country tax compliance.

NetSuite SuiteCommerce helps to provide Billabong with a scalable order management solution that will allow it to utilize its inventory more effectively and be quickly updated to keep pace with the rapidly evolving retail industry and consumer expectations.