Blyth Homescents Smells Sweet RFID Success

Blyth Homescents International (BHI), division of Blyth Inc., will use ODIN Technologies for its Wal-Mart RFID compliance initiative. BHI, the provider of candles and fragrances for consumer use, was part of third wave of Wal-Mart's RFID supplier program.

"Blyth Homescents International has a large variety of case sizes and products. We could not rely on simply guessing which tag to use in our operations," says Oleg Troyansky, vice president of information systems, BHI. "In order to achieve the read rates that are viable for Wal-Mart and viable for visibility within Blyth, the physics of RFID had to be considered and the proper tagging strategy had to be created."