Bolthouse Farms Leverages TPO
Bolthouse Farms selects Trade Promotion Optimization (TPO) Planner from River Logic Inc. to improve its financial performance of trade investment decisions. Bolthouse Farms will simultaneously implement Synectics Group's Account Review, Symphony IRI's Price and Trade Advantage, and River Logic's TPO Planner.
"We reviewed a variety of trade promotion planning software offerings and River Logic, in partnership with Synectics Group, distinguished itself as a truly white-space solution that complements our infrastructure," says Bill Levisay, vice president of Sales for Bolthouse Farms. "First, TPO Planner will enable us to optimize trade planning and improve overall category performance -- this is especially significant given the rapid growth in our beverage category. Additionally, TPO Planner will enable our sales teams to identify win-win opportunities with our trading partners.
River Logic delivers Trade Promotion Optimization (TPO) Planner through an alliance with Synectics Group. TPO Planner is expected to enable corporate and field planners to apply true mathematical optimization to trade budget allocation and customer trade calendars to maximize share, revenue and profitability objectives. The ability to optimize what-if analyses from multiple perspectives helps managers make balanced decisions that meet corporate objectives.
"We reviewed a variety of trade promotion planning software offerings and River Logic, in partnership with Synectics Group, distinguished itself as a truly white-space solution that complements our infrastructure," says Bill Levisay, vice president of Sales for Bolthouse Farms. "First, TPO Planner will enable us to optimize trade planning and improve overall category performance -- this is especially significant given the rapid growth in our beverage category. Additionally, TPO Planner will enable our sales teams to identify win-win opportunities with our trading partners.
River Logic delivers Trade Promotion Optimization (TPO) Planner through an alliance with Synectics Group. TPO Planner is expected to enable corporate and field planners to apply true mathematical optimization to trade budget allocation and customer trade calendars to maximize share, revenue and profitability objectives. The ability to optimize what-if analyses from multiple perspectives helps managers make balanced decisions that meet corporate objectives.