Breville Boosts U.S. Field Force with Execution Tool

Kitchen appliance manufacturer Breville will expand its Asia Pacific relationship with StayinFront by deploying the solution provider’s TouchCG retail execution software for its new U.S.-based sales force. 

StayinFront’s mobile field force technology will enable Breville’s field teams to manage territories effectively and both standardize and complete in-store tasks efficiently. Sales representatives will have real-time field access to critical store information as well as actionable insights delivered to their mobile platforms to seamlessly prioritize and execute in-store activities.

“We are pleased to be expanding our global footprint with StayinFront,” said Jessie Hartigan, sales director for Breville USA. “We will leverage our Asia Pacific solutions and learnings with StayinFront to support our continued global expansion.”  

“We are delighted to be further partnering with Breville and to build on the success we’ve had in the Asia Pacific region,” said Ken Arbadji, StayinFront’s vice president of U.S. sale. “We look forward to providing the Breville field teams in the U.S. with the tools that will enable them to maximize their in-store effectiveness.”

Breville’s range of award-winning products are designed to empower people to effortlessly produce the highest-quality food and beverages at home. 

The 86-year-old company delivers kitchen products to more than 70 countries around the globe. It sells under the Sage brand in Europe and the Breville brand elsewhere. 

StayinFront earned "Best in Category" status for Retail Execution in CGT's 2018 Readers' Choice Survey.