Brown-Forman Names CMO
Brown-Forman appoints John Kristin "Kris" Sirchio as its new chief marketing officer, effective November 16, 2009. As chief marketing officer, Sirchio will be a member of Brown-Forman's senior executive team, reporting to Brown-Forman Chief Executive Officer Paul Varga and leading Brown-Forman's marketing function, including long-term brand strategy, brand positioning and primary brand identity, consumer insights, design, innovation and marketing services.
Sirchio joins Brown-Forman after working the last five years at Syngenta AG, a agribusinesses based in Basel, Switzerland, where his title was Global Head, Professional Products. Previously, Sirchio spent 13 years at Procter & Gamble, serving in a variety of marketing leadership positions in the companys European operations. During his tenure at P&G, Sirchio had a very successful consumer packaged goods marketing career, leading global, regional and local operations across the companys varied consumer products lines, including fabric and home care, health and beauty, and family care. He served as the top marketing executive for 11 of the company's top 15 brands, and was highly successful with new product launches.
"Kris Sirchio is a hands-on leader with a reputation for strong brand building, marketing, innovation, and team-based success," says Varga. "His excellent global consumer products experience at P&G, coupled with his leadership in establishing and growing significant new business opportunities at Syngenta, make Kris the right choice to become Brown-Formans new chief marketing officer."
Sirchio succeeds Mark McCallum as Brown-Forman's chief marketing officer. McCallum was recently promoted to executive vice president and chief operating officer of the company.
Sirchio joins Brown-Forman after working the last five years at Syngenta AG, a agribusinesses based in Basel, Switzerland, where his title was Global Head, Professional Products. Previously, Sirchio spent 13 years at Procter & Gamble, serving in a variety of marketing leadership positions in the companys European operations. During his tenure at P&G, Sirchio had a very successful consumer packaged goods marketing career, leading global, regional and local operations across the companys varied consumer products lines, including fabric and home care, health and beauty, and family care. He served as the top marketing executive for 11 of the company's top 15 brands, and was highly successful with new product launches.
"Kris Sirchio is a hands-on leader with a reputation for strong brand building, marketing, innovation, and team-based success," says Varga. "His excellent global consumer products experience at P&G, coupled with his leadership in establishing and growing significant new business opportunities at Syngenta, make Kris the right choice to become Brown-Formans new chief marketing officer."
Sirchio succeeds Mark McCallum as Brown-Forman's chief marketing officer. McCallum was recently promoted to executive vice president and chief operating officer of the company.