Burt's Bees Fills Forecasting Needs

Burt's Bees, a leading manufacturer of earth-friendly natural personal-care products, selected the Atlas Planning Suite from John Galt Solutions for its forecasting needs. Burt's Bees produces its world famous lip balm, skin care, natural remedies and more than 150 other personal care products from natural ingredients such as beeswax, therapeutic herbs and botanical oils. Initially these products were only sold in drug stores, boutiques and health foods stores throughout North America. But now, with the dramatic rise in popularity of its products, the Burt's Bees supply chain has also grown rapidly, doubling in size over the last 3 years."Today our customers range from mass merchandisers like Target to small boutiques, so forecasting has become even more complex," says Mike Robertson, director of financial analysis and planning, Burt's Bees. "We have been very satisfied with the results from John Galt's entry level forecasting tool, the ForecastX Wizard, during the last two years, as well as their vision for growing the demand planning process in our organization."