Digital Marketing

Goya Foods has launched a new website to help shoppers find recipe inspiration, placing an emphasis on the mobile experience since that accounts for a majority of the brand’s web traffic.

See how Mondelez International's digital shopping experience directed viewers to Walmart.com.

Unilever is using digital twin and AI technologies to optimize its product shoots and reduce duplicative efforts by creating a “single digital truth for product images.”

PepsiCo is acquiring prebiotic soda brand Poppi. Get the details.

See how the prestige beauty giant is integrating Adobe's technology to enhance efficiency as well as modernize and accelerate campaign execution.

The company is running a Clean Feels Good marketing campaign that mixes science and consumer behavior to determine whether cleaning can feel as enjoyable as top feel-good activities.

Pre-seeding social media influencers with early products is seen as key to DTC growth.

PepsiCo’s Pepviz data science practice reported that the power of the omnichannel shopper continues to grow. Get the details.