Merchandising

While advancements in consumer insights have provided CPG brands and retailers with a looking glass of the drivers behind shopper behavior and trends, the image can be sharpened and personalized using merchandising tactics that fuse data and AI to truly embrace the why, the how, the when — and even the will do — of consumer actions and motivation.

Wolverine World Wide’s Work Group has named Mike Maloney chief product officer. In the role, he will oversee product development, merchandise strategy, and market expansion for brands such as Wolverine, Cat Footwear, Bates, Harley-Davidson Footwear, Merrell Work, and Hytest.