Americans Putting Off Major Purchases Due To Tariffs: NielsenIQNielsenIQ has kicked off a four-part study on how Americans and Canadians feel about tariffs, establishing a baseline with a survey conducted before President Donald Trump’s April 2 tariff announcement. Tariffs Add to an Already Uncertain CPG and Retail Market: CircanaCircana chief retail advisor notes tariffs are just the latest source of uncertainty to rattle consumers, who still haven’t recovered from the disruptions caused by the 2020 COVID-19 pandemic.
