P&G, KDP, Nestlé, Colgate-Palmolive & Unilever Respond to Dive in Consumer SentimentMany CPGs are feeling the pressure of low consumer confidence. Here’s how they are responding, according to recent earnings conversations. Tariffs Add to an Already Uncertain CPG and Retail Market: CircanaCircana chief retail advisor notes tariffs are just the latest source of uncertainty to rattle consumers, who still haven’t recovered from the disruptions caused by the 2020 COVID-19 pandemic.