Digital Twins

Today’s supply chain leaders are faced with the complicated dance of tapping into emerging technologies to shore up stability — while figuring out how to marry them with humans to shoot ahead of the competition.

Heineken is taking learnings from its work in digital twins and further investing in its energy-reduction efforts across production sites around the world.

Energy supplement and drink company Eboost is seeing results in using generative AI tools to improve both its marketing and product innovation efforts.

With benefits extending from increased collaboration to enhanced safety, more consumer goods companies are investing in digital twins, including Unilever, Mars, Coca-Cola, Kraft Heinz, and Johnson & Johnson.

Mars is investing in digital twins for its factories around the world after initial trials showed success in improving efficiencies