Cadbury Schweppes and Vita Spice Up Grilling Season

Cadbury Schweppes Americas Beverages (CSAB) and Vita Food Products Inc. form a licensing partnership and announce a new line of savory soda-flavored sauces and marinades that feature the popular sodas Dr Pepper, 7UP and A&W Root Beer. "Through the years, sodaflavored barbeque sauces have become a great American tradition in culinary creativity. We've talked to consumers at length regarding the kinds of foods and flavors they enjoy, and as a result, created this line of barbeque sauce and marinade products infused with some of America's favorite soda brands, Dr Pepper, 7UP and A&W Root Beer," says Megan May, associate licensing manager, CSAB. The full line of sauces will be available in grocery, gourmet and convenience stores, as well as in casual dining restaurant chains this summer. //