Campbell Expands Breast Cancer Awareness Campaign

Campbell Soup Company lined grocery store shelves nationwide this month with its limited edition pink and white cans of condensed soup in support of National Breast Cancer Awareness Month. Campbell dramatically expanded the campaign from its debut last year as 14 million specially-dressed cans of iconic "Campbell's" Chicken Noodle and Tomato soups, the two top selling condensed soup varieties, are available from retailers across the country.A notable change to the iconic can for the month of October is the addition of a pink ribbon, the traditional symbol used to signify support of breast cancer awareness.The ribbon will replace the "Campbell's" gold medallion,which commemorates the medal awarded to Campbell chefs for excellence at the Paris Exposition in 1900. Campbell has pledged to donate $300,000 to help support breast cancer research, education, screening and treatment to a number of breast cancer awareness initiatives. Susan G. Komen for the Cure, breastcancer.org and Giving Hope a Hand (The Kroger Co.'s corporate women's health initiative, which assists regional breast cancer organizations nationwide) will each receive donations that will go toward raising awareness for breast cancer through early detection, diagnosis and treatment. "Campbell Soup Company is honored to do its part to help support breast cancer research and help educate women about early detection, diagnosis and treatment of breast cancer," says Chris Slager, vice president, "Campbell's" Lighter Soups. "This disease affects the lives of so many women and families across the country, many of whom purchase and enjoy our soups, so we're proud to help raise awareness and make direct contributions to help find a cure."