Campbell Puts V8 V-Fusion in a Drink Box

With the introduction of V8 V-Fusion juice drink boxes, Campbell Soup Company equips moms with another way to help their kids enjoy their vegetables. Available in three delicious flavors — Apple, Berry and Fruit Punch — these convenient, single-serve juice boxes are designed to deliver the fruity and refreshing taste kids love and the nutritional value moms can feel good about serving.

Each V8 V-Fusion juice drink box provides a combined serving of vegetables and fruit1, is naturally sweetened with no added sugar and is an excellent source of vitamin C. What’s more, moms agree that in addition to helping kids replenish their fluids, the nutrition V8 V-Fusion juice drink boxes provide is the leading reason why they would choose these juice boxes over other similar products.2

“We listened closely to moms, spent time with kids and worked with our research team to marry the needs of both,” said Mike Barkley, vice president, general manager, V8 Beverages. “The result is a convenient, tidy package with a fun design that delivers the great-tasting vegetable and fruit juice people expect from V8 V-Fusion."

Packaging for these new juice drinks features vibrant colors and playful images of dinosaurs. V8 V-Fusion juice drink boxes are sold in eight packs of 6.75-ounce boxes for a grocery MSRP of $3.29 in the juice aisle of grocery stores nationwide.