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Candyking Improves Global Forecasts

3/2/2012
Candyking, a mid-market candy and natural snacks company, has chosen to strengthen its statistical forecasting and demand collaboration by implementing software from ToolsGroup and its partner Optilon AB.

Candyking operates in more than 9500 stores and cinemas across Europe. Candyking is a market leader in the "pick and mix" approach, which allows each customer to serve themselves a unique quantity and assortment of snack items. The flexibility of this make-to-order approach is a favorite with customers, but also creates demand planning challenges.

Candyking's new Demand Planning software from ToolsGroup addresses this challenge, calculating forecasts across all countries where Candyking sells product. They also use ToolsGroup's Demand Collaboration Hub to collect market intelligence and simplify demand management processes for those people working with market forecasts.

Candyking's goal of producing better forecasts and increasing efficiency utilizes an approach ToolsGroup refers to as "Powerfully Simple" whereby streamlined business processes lead to better quality forecasting and more time for detailed market analysis.
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