Carter's Supports Brands with E-Commerce Solution
Carter's Inc. signs a three-year web commerce services agreement with PFSweb Inc. Under the agreement, PFSweb launched a customized e-commerce solution utilizing PFSweb's End2End eCommerce platform including a multi-brand web store, customer care, order fulfillment and financial transaction management to support the Carter's and OshKosh B'Gosh brands' direct to consumer (DTC) initiatives. PFSweb also provides Interactive Marketing Services to support Carter's e-mail marketing campaigns.
"We chose to partner with PFSweb to support our Carter's and OshKosh B'Gosh brands' e-commerce needs because of its technology platform and demonstrated capabilities in helping leading brands meet their online retail goals. Our relationship with PFSweb provides us with a single partner to help us operate our entire e-commerce channel," says Kemper Seay, director e-commerce, Carter's Inc. "Through this engagement, we are able to leverage PFSweb's technology platform and e-commerce expertise to ensure our online presence reflects the strength of our brands."
The new storefront, deployed March 24, 2010, includes Demandware merchandising capabilities that are expected to empower each brand's marketing team with the tools to drive continual innovation, quality brand interactions and growth. The End2End e-commerce platform also incorporates a universal shopping cart, helping to allow customers to shop both Carter's and OshKosh B'Gosh online stores, with one shopping cart and a single shipping rate.
"We chose to partner with PFSweb to support our Carter's and OshKosh B'Gosh brands' e-commerce needs because of its technology platform and demonstrated capabilities in helping leading brands meet their online retail goals. Our relationship with PFSweb provides us with a single partner to help us operate our entire e-commerce channel," says Kemper Seay, director e-commerce, Carter's Inc. "Through this engagement, we are able to leverage PFSweb's technology platform and e-commerce expertise to ensure our online presence reflects the strength of our brands."
The new storefront, deployed March 24, 2010, includes Demandware merchandising capabilities that are expected to empower each brand's marketing team with the tools to drive continual innovation, quality brand interactions and growth. The End2End e-commerce platform also incorporates a universal shopping cart, helping to allow customers to shop both Carter's and OshKosh B'Gosh online stores, with one shopping cart and a single shipping rate.